Zynga: “Spiele sollten kostenlos sein”
Lange rankten sich Gerüchte um einen Börsengang, mittlerweile ist die Katze aus dem Sack und die Mäuse tanzen auf den Tischen: Zynga hat am vergangenen Freitag den Börsengang begonnen.
Natürlich läßt sich der Farmville-Macher nicht lumpen und versucht potentielle Investoren mit rührigen Worten zu locken. Der CEO und Gründer von Zynga veröffentlichte via IndustryGamers einen Brief, der die Kernphilosophie des Social-Gaming-Giganten Zynga beleuchtet. Einen Ausschnitt haben wir weiter unten für Euch angehängt.
Wir wollen diese Worte weitestgehend unkommentiert lassen: aber der geschätzte Wert von Zynga, den Analysten bei 20 Milliarden Dollar ansetzen, sollte Euch im Hinterkopf sein, bevor Ihr Euch das idealistische Gedudel antut, dem Mark Pincus einen nicht zu überhörenden Unterton von Allgemeingültigkeit verpasst hat:
- Games should be accessible to everyone, anywhere, any time. From the beginning, we have strived to lower the barriers to play in people’s lives. We want to build games to play with our parents, our children, our co-workers and our best friends.
- Games should be social. Every week our teams test new features to make our games more social. Historically, our players have created over 4 billion neighbor connections. And, currently, our 60 million daily active users interact with each other 416 million times a day.
- Games should be free. Free games are more social because they’re more accessible to everyone. We’ve also found them to be more profitable. We have created a new kind of customer relationship with new economics—free first, high satisfaction, pay optional. This model aligns shareholder value with delivering the best player experience.
- Games should be data driven. Our culture combines the creative with the analytical. We develop and operate our games as live services with daily, metrics-based player feedback. This allows us to continually iterate, innovate and invest in the content our players love.
- Games should do good. We want to help the world while doing our day jobs. Through Zynga.org our players have purchased social goods, raising more than $10 million for those in need from tornado-stricken communities in Alabama to earthquake survivors in Haiti. With programs like our Sweet Seeds for Haiti, our players have touched people around the world.
